The Essential Questions Every Business Must Answer.
The big three.
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Who are you?
This question aims to uncover the essence and personality of your brand. It's about defining your brand's core values, mission, and unique characteristics that set you apart from the competition. Answering this question provides a clear picture of your brand's identity, helping to establish a connection with your audience by presenting a distinct and consistent image of who you are in the marketplace.
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What do you do?
This question focuses on the practical aspects of your offerings, specifying the products or services you provide. It’s crucial for setting clear expectations and attracting the right customers. By succinctly stating what your business does, you clarify your role in the market and highlight your specializations. This is about articulating the tangible aspects of your brand that fulfill the needs and desires of your customers.
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Why does it matter?
Perhaps the most profound of the three, this question delves into the impact and value your brand brings to customers' lives. It requires showcasing the unique benefits, experiences, and outcomes that your brand offers, which competitors cannot match. This is where your brand's value proposition shines, demonstrating why your brand is relevant, important, and preferable to your audience.