Broome isn’t just a boutique hotel in the heart of Soho—it’s a destination that blurs the line between city life and escape. When tasked with rebranding its identity, we dug deep into the essence of the space, from its architecture and offerings to the people who bring it to life. At the heart of this 14-room gem lies an open-air courtyard, now home to a wine bar and a small plate restaurant, a space that transports guests everywhere and nowhere at once. Inspired by the Spanish tile art that has long adorned the courtyard, we crafted a visual identity that is classic, timeless, inspired, and fitting—a seamless reflection of Broome’s essence. Our scope spanned logo design, branded collateral, room amenities, menus, signage, and more, ensuring that every touchpoint tells the same cohesive story.